• Cultural research
• Identify stakeholders with influence
• Identify expert stakeholders
• Identify meta users
• Record assumptions of UX team
• Stakeholder Interviews
• Map out business goals, value proposition, audience, pain points, process, project specifics and overarching marketing messaging.
• Observe users in environment if possible.
• Identify UX trends and best practices regarding product.
• Competitor analysis.
• Heuristic analysis of existing product and competitors.

• Refine and clarify stakeholder interviews into goals and constraints.
• Refine stakeholder interviews into needs and wants.
• Identify themes in stakeholder interviews.
• Define personas if needed.
• Identify core usage scenarios.
• Create user journeys to explore the use space and immerse ourselves in the perspective of the user.
• Map out objects, actions and attributes needed to convey their options to the user.
• Refine objects, actions and attributes for maximum overlap between objects and actions and minimal redundant attributes.
• Develop structure and hierarchy of information within product.
• Brainstorming and testing with stakeholders for feedback on structure and concepts.

• Gather ideas and brainstorm design directions.
• Low fidelity sketches to help visualize design options.
• Test sketches with stakeholders.
• Brainstorm with stakeholders for feedback.
• Wireframes of the most promising sketches.
• Evaluate wireframes based on how well they support goals and constraints.
• Perform user testing to gauge metrics related to KPIs
• Perform user testing for stakeholder feedback on design, layout, structure and user expectations.
• Repeat testing until KPIs are met and no major issues are identified by stakeholders.
• Create prototypes.

• Define final theme, specs and guidelines required for implementation.
• Meet with design team, technical experts and business manager for feedback on final decisions.
• Finalize example user story.
• Finalize high fidelity deliverables.

This is the define paragraph.

This is the Develop Paragraph.

This is the Deliver Paragraph.